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Barbour chooses Metapack to manage shipping and returns services


Heritage and lifestyle brand Barbour aims to improve its delivery and returns experience with the deployment of Metapack’s Delivery Manager, Delivery Options and Returns Portal solutions.
Through Delivery Manager Barbour will be able to access the world’s largest carrier library via a single integration and without the need for carrier onboarding processes. The system selects the right delivery service for each order, as well as generating carrier compliant labels and customs documents for all shipments.

Delivery Options will allow Barbour to extend services offered to customers, while the Returns Portal will help it automate its returns process to improve the customer experience as well as gain insight about returns before they arrive back at the warehouse.

Gareth Dixon, group financial controller at Barbour, said the deployment would help the retailer focus on growing its business. “Having the correct technology in place is key for us as we as we continue to evolve our brand, ecommerce offering and fulfil on our delivery promise to our customers. Not only do we have a single gateway to different carriers and flexible services, we’re also able to automate key shipping process and reduce the reliance on our IT resources. Most importantly, we’re able to strengthen the buying experience for our consumers at every stage in their online journey – from checkout to delivery and even returns,” he said.

Bruce Fair, CRO at Metapack, said it would help the retailer improve service for customers. “By using Metapack, Barbour are able to reduce the reliance on a single carrier for deliveries and remove the complexities associated with carrier maintenance while strengthening their customer experience and delivery proposition.”

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