British outerwear brand Barbour has reported revenues increased by £56.5mn, with turnover also growing from £286.6mn to £343.1mn – up by 19.7%.
The heritage brand did stress it continued to face a “challenging macroeconomic climate”, with operating profit decreasing to £6mn.
Barbour noted: “Our long-term strategy remains consistent and relevant, dedicated to the vision of being recognised as a trusted and leading British global lifestyle brand with distribution channels via wholesale, retail, ecommerce and licensing.
“We always strive to deliver excellent service, remain steadfast in our commitment to the heritage and ethics of our brand, supporting sustainable recovery and long-term growth in line with our vision and values.”
Founded in South Shields in 1894, Barbour has become one of the UK’s best known heritage luxury brands making ‘countrywear’ for men, women, children and, more recently, dogs.
The company – which is still family run – has a retail presence in more than 40 countries worldwide, including the UK, US, Germany, Holland, Austria, France, Italy, Spain, Argentina, New Zealand and Japan. The brand continues to see the EU as a pivotal market for its wares, despite Brexit.
The firm continues to support manufacturing in the UK, while also expanding its sustainability programme – driven, says the company by all customer demographics, not just the young.
This programme involves two parts: an expanded emphasis on the repair and re-waxing of its wax jackets, to extend their life; and its Re-loved programme, where Barbour customers can exchange their used garments for money off a new one. The used garments are then either repaired, rewaxed and “re-homed”, says the company, or their materials recycled and upcycled elsewhere in the business or sold on.
This article includes an excerpt from a previous RetailX UK Luxury report, find out more about how retailers in the luxury space are evolving to respond to consumer behaviour and attitudes in the Europe Luxury 2024 report.
Our analysis of the European luxury market is illustrated with company profiles showcasing the nine retailers standing out in the market. Each profile offers company profit and sales figures, share price and web traffic as well as a review of what makes their business exemplary: Coach, Farfetch, Gucci, Guerlain, Longines, Louis Vuitton, Lyst, Pandora and Ray-Ban.
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