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Beaverbrooks launches new ecommerce site

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Jeweller Beaverbrooks has a new ecommerce website, designed to reflect its high street stores and give shoppers a better experience online.

Among its features of the site, developed by Manchester agency CTI Digital, is a product search, with filters for attributes from birthstone, style or cut to price, that allows customers to find the right item from more than 4,500 available online. Editorial content includes a knowledge section, with information about subjects such as brands and materials, as well as Beaverbrooks blogs.

Roger Fairhurst, head of multichannel at Beaverbrooks, said: “Our main objective was to provide a purchasing platform for our customers which is very much in line, and in keeping, with our high street stores. We wanted to turn our site around to make it more user-friendly.”

Nick Rhind, managing director of CTI Digital, said: “We were delighted to work on such a large project for an outstanding company like Beaverbrooks. The current website represents the first phase in a new online strategy and there are many more exciting developments to come over the next year.”

Beaverbrooks was established in 1919 and now has 65 stores nationwide.

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