Marquee Brands, a fashion and home cooking holding company, has acquired Laura Ashley from Gordon Brothers – which had previously saved the UK heritage brand from insolvency in 2020.
Under the deal Laura Ashley’s UK-based team will be retained, as Marquee Brands’ global footprint expands with the opening of its first European headquarters in London.
“Laura Ashley’s licensed business model and robust group of high-quality partners makes the brand a seamless addition to Marquee Brands. We are excited to harness the strong affinity for this iconic brand and drive expansion across new platforms and partnerships,” said Heath Golden, CEO of Marquee Brands.
“With the existing UK team in place, we are primed and ready to leverage Laura Ashley’s seven-decade legacy to unlock its future potential as a full lifestyle brand innovating new products and categories, offering unique collaborations and engaging multi-generational audiences in key markets worldwide.”
Marquee Brands will harness its global network to deepen Laura Ashley’s presence, driving new business across North America, Latin America, Asia Pacific, EMEA and other key regions, the accelerator stressed.
Tobias Nanda, head of brands at Gordon Brothers, added: “We could not be prouder of Laura Ashley’s growth under Carolyn D’Angelo’s leadership, the former President of Laura Ashley, and know the brand is in the right hands for continued global growth under Marquee Brands’ leadership.”
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