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Bensons for Beds boosted by strong digital sales

Benson for Beds

Bensons for Beds has reported a 32% increase in digital sales, driven by the “continued investment in omnichannel capability and leadership”.

For the quarter that ended March 2023, the retailer reported a 9% increase in like-for-like sales, building on the 7% like-for-like sales growth in the previous quarter.

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The retailer revealed it plans to invest significantly in expanding its retail estate over the next two years, building on the momentum across the first half of the year.

As a result, it intends to re-enter markets and open new catchments as it builds a long-term network of up to 200 locations.

These new store models build on the strategy centred around a “compelling curated customer offer, a simpler omnichannel journey, and expert advice from our sleep advisors.”

Bensons has also begun activating plans to create a sustainable future for the Eve Sleep brand it acquired in autumn last year, the company stated.

“This has been a quarter of real innovation and pace for the team,” Bensons for Beds CEO Nick Collard said.

“Despite the UK’s economic challenges, it’s clear our investment in our stores, online and in product innovation, is being warmly received by our customers. I’d like to thank the team at Bensons for their hard work moving our transformation plans forward at speed over the quarter.”

Collard added: “That momentum means we’re on track to return to deliver our plans for the year“.

Image credit: Shutterstock

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