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Black Friday and customer loyalty: how shoppers are changing their minds

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Shoppers flocked online to buy for Christmas during Black Friday promotions, while they turned their back of the high street. That’s the suggestion of analysis that we report in today’s InternetRetailing newsletter. The IMRG finds shoppers have changed their minds at the last minute about shopping in-store, while the BRC suggests consumers were tempted online by promises of discounts. It’s just those discounts that are the focus of research that we cover today: customers, it seems, are loyal but can be swayed by the promise of a discount. The findings come just as many traders start to refine their promotional activities after the ecommerce peak, and in the final two weeks before Christmas.

Today we also focus on retailers from Hotel Chocolat to The Hut Group as they take different approaches to using technology to their advantage. We report on Office Shoes as the IRUK Top100 retailer changes hands. Our guest comment today comes from Alison Martin of Kantar Worldpanel who considers how brands are refining their approach in the light of the global ecommerce market.

Event presentations and interviews

In today’s newsletter we’re featuring an interview with Christine Bardwell of Oracle at Internet Retailing Conference 2015. You can also catch up with presentations and other interviews from IRC 2015 on the event website now.

Our webinars

Click to visit the InternetRetailing webinars page to catch up on any that you may have missed, while you can also view them on our IRTV channel.

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