InternetRetailing Research brings you regular updates that name the IRUK Top100 websites that are managing peak traffic most effectively over the Black Friday weekend.
This weekend InternetRetailing Research, in collaboration with our knowledge partner NCC Group [IRDX VNCC], is testing, on an hourly basis, the Top100 websites’ Speed Index on both mobile and desktop devices.
There’s more information at the bottom of this post on how we calculate these figures but, in a nutshell, the websites we’re listing here are the best performers today in the Top100 where ‘best performance’ is relative to each website’s performance on a normal weekend.
Top Retailers: Midday to 4pm – mobile device
The best mobile website experience relative to each website’s normal weekend performance was delivered by Office, Zara, and Boohoo.com over the four-hour period. Bathstore, Mothercare, French Connection, Monsoon, JD Sports, MajesticWine, and River Island round out the top 10 mobile sites by this measure.
Top Retailers: Midday to 4pm – desktop device
The best desktop website experience relative to each website’s normal weekend performance was delivered by Zara, Office, and French Connection over the four-hour period. Mothercare, The Works, River Island, Thorntons, Homebase, Jack Wills, and B&Q round out the top 10 desktop sites by this measure.
Sector Analysis: Midday to 4pm – mobile device
The best-performing retail sectors this Black Friday, as measured by how fast their mobile websites are relative to a normal weekend, are the Footwear Sector, Children’s Goods Sector, and General Fashion Sector. The sectors whose websites are slowest, by the same metric, are the Sports & Leisure Sector, Grocery Sector, and Books & Craft Sector.
Sector Analysis: Midday to 4pm – desktop device
The best-performing retail sectors this Black Friday, as measured by how fast their desktop websites are relative to a normal weekend, are the Footwear Sector, Children’s Goods Sector, and Food & Wine Sector. The sectors whose websites are slowest, by the same metric, are the Sports & Leisure Sector, Department Store Sector, and Electronics Sector.
Benchmark
Three weeks ago, on a more normal weekend for ecommerce, we conducted hourly tracking of the Top100 websites to record a benchmark. Today’s hourly tests are each compared to the relevant benchmark. We then average each website’s hourly variance from its benchmark to find the top lists over the given time periods described above.
You can find more information on Speed Index, the specific metric we use to calculate these performance figures.
Follow the regular updates on the Black Friday 2016 homepage.
