Boohoo.com has launched its third foreign language website, launching into the German market.
de.boohoo.com follows the May launch of the retailer’s Spanish site and last October’s launch of the French site. It will be supported by a marketing campaign in Germany.
The retailer says international sales accounted for 35% of its total sales in the year to February 2014.
As well as launching separate country websites, boohoo.com has also added Scandinavian currencies including the Swedish Krona, the Danish Krone and the Norwegian Krone to its site, adding to the Euro and US, Australian, Canadian and New Zealand dollar options also available beyond the pound sterling.
