Boohoo.com today said mobile devices were used in 65% of its sessions and 35% of its revenue was generated in international markets, as it reported fast growth in first-half sales and profits.
The fast fashion online retailer, rated a Top250 retailer in Internet Retailing’s IRUK500 research, today reported sales of £90.8m in the six months to August 31. That’s 35% ahead of the same time last year. Pre-tax profits of £6.3m were 39% ahead of last time. The fastest growth came overseas: while UK revenues grew by 30%, and European sales by 19%, sales in the rest of the world were up by 65%. International sales accounted for 35% of total revenue.
Boohoo.com also said that use of mobile devices was moving ahead quickly. The retailer, which launched a UK mobile app and responsive websites in European markets earlier this year, said smartphone and tablets now accounted for 65% of sessions.
Joint chief executives Mahmud Kamani and Carol Kane said: “We are pleased to report a successful first half, with strong revenue growth driven by acquiring new customers through our investments in price, promotions and marketing spend. We continue to invest in our brand internationally and our strategy to focus on key markets where we see the greatest growth potential remains unchanged.
They added: “We are also pleased with the response to our new app and responsive websites and will continue to invest in building customer value and market reach in the second half of the year.”