Booker Group, the wholesale distributor and subsidiary of Tesco, has teamed up with convenience quick commerce platform Snappy Shopper to offer its retailers online ordering and delivery services.
“With nearly 70% of the UK now embracing rapid delivery, the Q-commerce market is booming. The food category—especially snacking—is dominating, and we’re perfectly positioned to seize this momentum for massive growth,” said Greg Deacon, vice president of media, groups and business development at Snapper Shopper, in a LinkedIn post announcing the partnership.
Read more: Snappy Shopper “revolutionising local delivery landscape”
Booker retailers, which includes the likes of Premier, Budgens, Londis and Familly Shopper stores, will be able to streamline delivery, though integrated pos and delivery partner systems.
Additionally, Booker promotions will now be advertised to shoppers using the Snappy Shopper app, with further exclusive promotions and deals available to drive more sales for stores.
Colm Johnson , MD of Booker Group, added: “This partnership is a fantastic step forward, offering our retailers brilliant opportunities to grow. We’re committed to delivering the best choice, price, and service for our retailers.”
Furthermore, the partnership will see visits from representatives, marketing material and Booker tradeshow attendance to help introduce more Booker retailers to Snappy Shopper.
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