The managers of BrandAlley UK have bought the business from its French owners.
Private investors backed the management buyout of the private sales site from previous shareholders News International and BrandAlley France.
BrandAlley UK says its business model and management team will remain the same, with a focus on building relationships with brands as well as on customer service, database performance and its mobile and social channels.
BrandAlley UK chief executive Rob Feldmann said: “BrandAlley UK is a strong brand with a fantastic consumer offering. We attracted more than 70,000 new customers to our site last year, and our mobile site generated over 15% of revenue. We are committed to building a first class, multichannel platform and expanding our database of wealthy, savvy shoppers.”
Bruce MacInnes, previously chairman of sports data group, RunningBall and head of TMT Investment Banking at Investec, becomes the new chairman.
Feldmann added: “As we set out on a new path as an independent company, we will look to build upon our success to date and continue to offer our members the best brands at fantastic prices.
“We are delighted to have the expertise of Bruce MacInnes as chairman as we move into the next phase of our development. These are exciting times for everyone involved with BrandAlley UK.”
Bruce MacInnes, chairman of BrandAlley UK said: “I have been impressed by BrandAlley UK’s track record and I believe the company has enormous potential to continue to pioneer a retail offering which meets consumer needs and shopping habits. We have a tremendous opportunity to capitalise on the company’s leading position in the market.”
Last year BrandAlley UK launched Outlet, a permanent designer catalogue which accounts for 12% of its total sales.
