The need for location-based businesses to adapt to a hybrid customer journey that seamlessly combines online and offline channels is being highlighted in a new campaign by customer experience company Uberall.
The campaign centres around two characters: first is Bric, who represents a “real guy” in the real world and your typical consumer. Bric is a bit conventional, speaks in blunt text, and is easily wowed by technology. The second character is Pin, a “digital muse”, who is sparkly and communicates via emoji.
When Bric has a taste bud tingle, a ‘need it now’ dilemma or an Insta desire, Pin is there to connect him to businesses in the real world with ease and transparency. Though Bric and Pin are individual, they are better together, the embodiment of hybrid happiness, the best of online and offline together at last.
“Our goal is to capture the attention and imagination of our potential customers, who are often marketers themselves,” says Alyssa Trenkamp, VP Brand Marketing and Communications at Uberall. “As consumers, we’ve all had journey’s with location-based businesses that surprised and delighted us by bringing together the best of both online and offline worlds. But we’ve also had the opposite experience. Bric and Pin were created to emphasize the importance of consumer experiences that just work.”
Through video and a quirky script, the campaign takes a look at several consumer journeys with the help of Bric and Pin. The two lovable characters find themselves in need of a quick charge in the form of both EV power and tasty take-out food, riding the roller coaster of life in search of more solid ground, and on a few more surprise joy rides.
With Bric & Pin, Uberall highlights how online and offline together can deliver the best customer journey possible. The company believes that a hybrid experience is the future, and its platform, Uberall CoreX – which offers an end-to-end solution – will help brands get found and create more “journeys to joy.”
“Our physical and digital consumer lives have become inseparable. We are now accustomed to and prefer a purchasing experience that involves a seamless combination of online and offline,” adds Florian Hübner, CEO and founder at Uberall. “If the pandemic has taught us anything, it is that businesses that are able to adapt to consumer expectations — engaging and delighting their customers with seamless experiences — will be the winners.”
Take a look at the “Bric & Pin” content here.