British luxury fashion house Burberry is inviting its customers in the UK and US to trade in their pre-loved Burberry women’s outerwear and handbags on the Vestiaire Collective platform, so they can be enjoyed for longer.
Vestiaire Collective will then offer customers a price for their pre-loved item. Once the price has been accepted by the customer, the item will need to be shipped to Vestiaire Collective, where a rigorous authentication and quality control process will take place. The customer will then receive a Burberry gift card.
All pre-loved Burberry pieces will be available to purchase globally, giving customers around the world access to more items through Vestiaire Collective.
As part of the partnership, Burberry has also donated a selection of women’s Heritage Trench Coats to the platform. The sale price of these items will be donated to the UK-based charity Smart Works, which provides high-quality interview clothes and coaching to unemployed women in need. Burberry has supported Smart Works since 2013, donating products as part of the charity’s mission to help women achieve their potential as they look to enter the workforce.
This new partnership is part of the ReBurberry programme, which aims to bring to life circular initiatives for customers, supporting Burberry’s ambition to keep products and materials in use for longer – a value shared and embodied by Vestiaire Collective.
Through its Resale as a Service programme, Vestiaire Collective accompanies luxury brands as they embrace circularity, and strives to continuously promote a more responsible fashion industry. With this partnership, Vestiaire Collective is pursuing its mission to transform the luxury industry for a better and more circular future.
Giorgio Belloli, Burberry’s, chief digital, customer and innovation officer, said: “We are very excited to team up with Vestiaire Collective to provide another way for our customers to give new life to their Burberry pieces. In building on our existing circular initiatives, including our aftercare services through our ReBurberry programme, we hope that these pieces can continue to be enjoyed for generations to come.”
Both Burberry and Vestiaire Collective feature in the RetailX Global Luxury 2023 report. Download the full report to read their company profiles, and discover:
- Why luxury is increasingly attracting younger shoppers
- The increasing role of social media in this sector
- Is sustainability driving customers’ luxury purchase choices?
- Why Asia remains the focus of growth
- Next steps and developments in global luxury
