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Buyagift launches new behavioural email strategy

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Buyagift is introducing a new behavioural email strategy as it looks to boost online conversion.

The gift experience etailer, which turned over more than £30m in the UK last year, is to target online visitors based on how they use its website in programmes to be managed by email and website optimisation specialists RedEye.

“Here at Buyagift we’re always working to ensure customer satisfaction at every level and that includes email communication,” said Alison Wade, head of marketing at Buyagift. “Email marketing is a well-accepted strategy for improving online conversion. However, we were looking for a supplier that could do more than just send out emails. We wanted to work with a team that would help us deliver the quality campaigns our customers deserve.

“In the first few weeks we’ve been working with RedEye we are already very impressed with the service. We were up against tight time constraints to get campaigns up and running, but we needn’t have been worried. The installation of RedEye’s ASP tool was done with ease and efficiency, making the process extremely painless. It has made us very excited about our new relationship with RedEye and we are very much looking forward to working together in the future.”

Katie Traynier, head of marketing at RedEye said, “Buyagift is a great example of a company that started small, but has become a huge success.

“Like a lot of online companies that start small, Buyagift prides itself on its commitment to its customers. Producing email marketing that communicates with customers and not at them helps to create a good customer experience.

“We’re confident we can help Buyagift improve online revenues and are extremely excited to be given the opportunity to help grow such a fast-expanding online business.”

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