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Carphone Warehouse launches mobile-optimised site for on-the-go customers

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Carphone Warehouse, the UK’s largest independent mobile phone retailer, has launched its first fully optimised mobile site, powered by Usablenet. This HTML5 mobile site lets customers make purchases, pick plans, add accessories, organize delivery/pick-up – and even complete credit checks – all while on-the-go.

The site offers ‘Find store near me’ to allow users to locate the nearest store either by GPS detection or postal code; Deal finder, which offers extensive filters to help customers quickly drill down to the cost appropriate phones, tablets, plans, and/or packages. It also features extensive search options to let users swiftly narrow, isolate and purchase desired items.

Designed to offer expandable menus that make it faster to navigate the myriad of options on small screens and, of course, full m-commerce capabilities, so customers can complete transactions via a variety of payment options including direct debit.

“More than 15% of our desktop site traffic had been coming from mobile users, so we recognized the need to deliver an optimised experience for these customers” said Victoria Self, Carphone Warehouse Director of eCommerce.”Within the first couple days of going live, we saw a major spike in traffic and achieved a conversion rate of nearly half of our desktop rate – a great achievement. We were thrilled and will continue enhancing the site to deliver the best mobile experience to our customers.”

“Kelkoo’s recent study shows the British being the biggest mobile shoppers in Europe, with UK m-commerce set to increase 584% in 2012, said Nick Taylor, CEO of Usablenet. “Our experience in the market bears witness to this, as our UK clients continue to drive mobile and multi-channel innovations. Carphone Warehouse’s commitment to delivering the best mobile shopping experience will establish them amongst the market leaders in the space.”

The Usablenet platform is one of the driving forces behind mobile commerce in UK and Europe, with several recent launches of mobile-commerce sites including Boots, Mothercare, Tesco, JD Sports, O2, and Marks & Spencer.

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