French supermarket chain Carrefour has acquired a start-up specialising in office lunchtime delivery.
Founded in 2015, Dejbox’s online and mobile portals allow business employees to order from a range of prepared meals, priced between €5.90 and €8.90. Shipping over 400,000 meals per month, the company targets the 10 million French workers who work in areas around cities.
Dejbox has its own team of delivery drivers and operates in Lille, Lyon Paris, Bordeaux, Nantes and Grenable.
For Carrefour, the acquisition allows it to offer ready-to-eat meals and target a new customer base. As part of Carrefour, Dejbox will be able to both expand its French operations and move to new international markets.
Amélie Oudéa-Castera, executive director customers, services and digital transformation at Carrefour, said: “This acquisition, which reflects Carrefour’s desire to become the leader in grocery ecommerce, is a strategic one.
“It will give us the opportunity to expand our customer base to include employees of medium-sized, small and micro businesses and also invest in the fast-growing food delivery segment with an offering rooted in quality and affordability.”
Dejbox co-founders Adrien Verhack and Vincent Dupied said: “We made the strategic decision to join with Carrefour because we firmly believe it’s the best possible partner for helping us achieve our ambitious growth plans for Dejbox and for offering as many people as possible an online, affordable, sustainable and tasty alternative to a sandwich or a home-cooked meal.”
