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Carrefour ramps up food delivery capabilities in Belgium

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Carrefour continues to expand its food delivery services in Northern Europe, announcing plans for a new distribution centre in Belgium to service both home delivery and click and collect.

Signing a deal with Food-X Technologies, a provider of scalable end-to-end solutions for online grocery fulfilment, to implement the group’s software-as-a-service (SaaS) based system, the food retailer will be opening a new central fulfilment centre (CFC) in Belgium by mid-2021.

The partnership will allow Carrefour to increase the productivity and profitability of its e-commerce operating systems, while enhancing its digital customer experience, as the demand for online food orders continues to grow across the globe. 

In addition to this pilot, Carrefour and Food-X will consider expanding their partnership to other markets as the technology fits not only CFCs, but also micro-fulfilment centres.

Carrefour and Food-X Technologies will also partner to incorporate ongoing tech learning and innovation on sustainable business practices.

“We are very excited to start this tech partnership with Food X, which will boost the efficiency of our e-commerce operations. It will allow us, in one of our key markets, to pilot innovative ways of achieving a profitable, scalable and sustainable online business while delivering an outstanding experience to our customers,” says Amélie Oudéa-Castera, Head of the Customer, data and tech division at Carrefour Group. 

The exclusive agreement for the Belgian market will see Carrefour integrate the Food-X Technologies software-as-a-service (SaaS) based system to offer a full range of functionalities from point-of-order to point-of-fulfillment. These include best-in-class, front-end web site APIs, machine learning based order planning, seasonal and local offerings just-in-time management and fresh fulfilment, intelligent packing algorithms to optimize vehicle space utilisation, dynamic last-mile routing management to enhance delivery truck efficiency and sustainable practices, including reduction of waste, reduced plastic and reusable packaging, in alignment with the Carrefour ‘Act for Food’ objectives.

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