August and September data from IRUK Knowledge Partner Brand View reveals that major UK consumer electronics retailers are discounting laptops to entice students about to begin their new study year.

Case Studies iruk Themes

CASE STUDY Coop Denmark places customers at the heart of its technology vision

12 Jun 2017by Paul Skeldon

“Understanding the customer” rings in every retailer’s ears, as store chains grapple with changing consumer habits and how to adapt to them.

Case Studies Industry Mobile Strategy and Innovation Themes

Digital transformation could unlock £2.2 trillion in value: study

09 Jun 2017by Chloe Rigby

Retailers and brands around the world could unlock £2.

Case Studies Themes

CASE STUDY Pets at Home uncages the iPads as it adopts customer-centric strategy

23 Mar 2017by Paul Skeldon

Pets at Home is the UK’s leading specialist retailer of pet food, pet products and pet-related services, operating 431 superstores, 391 veterinarian practices, and 246 grooming salons nationwide, as well as a popular website.

Case Studies Mobile Strategy and Innovation Themes

CASE STUDY Specsavers focuses on mobile payments to enhance in store customer experience

21 Feb 2017by Paul Skeldon

Anyone blessed with the need for glasses has probably been into Specsavers and, like me, you will have seen how the retailer uses iPads to add that personal touch while you recover from the rigours of an eye test.

Case Studies Mobile Payment Themes

CASE STUDY A personalised approach boosts conversion rates for Eurostar

05 Sep 2016by Paul Skeldon

High-speed international rail service, Eurostar, wanted to deliver more relevant experiences to individual website visitors with the aim of upping conversions.

Case Studies Industry Operations and Logistics Themes

WEBINAR OVERVIEW Creating customer loyalty in an ever-connected world

07 Jul 2016by Chloe Rigby

In a recent Internet Retailing webinar, Creating customer loyalty in an ever-connected world, we heard from Greg Zakowicz, senior commerce marketing analyst at Bronto Software in a session on email marketing to the mobile consumer.

Case Studies Marketing Themes

WEBINAR OVERVIEW Creating shoppable moments

25 Jan 2016by Chloe Rigby

In a recent Internet Retailing webinar, Creating Shoppable Moments, we welcomed Grant Coleman, VP of global sales at Zmags and Ketan Shah, manager, business analysis, at Lyons Consulting Group, for a session on creating shoppable content.

Case Studies Marketing Themes

CASE STUDY Office turns to mobile POS to bust queues at Christmas, keeps it year round

18 Jan 2016by Paul Skeldon

From its origins in the early 1980s, Office has grown steadily and is a staple of the British high street and now has more than 150 global sites, including concessions in Selfridges IRDX RSEL], Topshop and House of Fraser .

Case Studies Mobile Payment Strategy and Innovation Technology Themes