Close this search box.

CASE STUDY: Amazon starts warning consumers about frequently returned products


The US ecommerce giant is hoping to encourage its shoppers to conduct more research before purchasing third party products by adding a “frequently returned item” label to some items.

According to reports in March 2023, certain product pages on the US site would now alert consumers if they are looking at an item that is often sent back. It aims to encourage shoppers to “check the product details and customer reviews” to get a better understanding of the product.

Items to include this new warning include a record player and two dresses from third-party suppliers fulfilled by Amazon. Some shoppers reported that they were unable to see these new labels, which suggested that it could be part of a trial session or a gradual rollout.

“We’re currently showing return rate information on some product detail pages to help our customers make more informed purchase decisions,” Betsy Harden, senior PR manager, physical retail, Amazon
told The Information.

The online shopping technology firm did not specify if or when the frequently returned item labels would be introduced internationally.

Amazon, and many sellers using the site, offer a 30-day returns policy for the majority of items. Some sellers have reported their customers return items at a higher rate on Amazon than when bought from other outlets, a discrepancy that they anecdotally chalk up to Amazon’s easy checkout process and fast Prime shipping.

There have also been reports that the marketplace has already passed on some of the extra expenses to vendors, as it raised fees for Fulfilled by Amazon sellers earlier this year.

This article originally appeared in the DeliveryX Returns 2023 Report

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on