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CASE STUDY How Italian wine retailer Libiamo Wines generated 398% sales growth following re-platforming

Libiamo Wine: increase in sales following replatforming

Libiamo Wine, also known as ‘The Great Italian Wine’, is a high-quality product made by excellent and experienced producers. Libiamo’s product range includes vintage and high-value wines for special occasions: Barolo, Barbaresco, Brunello, Amarone and wine from indigenous grapes, for expert customers who have tasted particular wines during a recent Italian trip.

The story begins and ends with satisfaction and culture for all clients, whether they are apprentices or wine connoisseurs.

The challenge

Libiamo Wines was using the Shopify platform. However, as the business expanded, the team felt they had out grown it. The business wanted to expand and felt they had reached the limitations of Shopify.

Libiamo needed a multichannel and omnichannel solution for their business to build on the growth they were already experiencing, with the ability to manage multiple warehouses from one back end system.

Finally, Libiamo needed a more flexible platform to bring their new website to life.

The result

Following Kooomo implementation, the Libiamo website witnessed amazing result in just under seven months. Comparing the data range from May to November 2020 with the same from last year, there was an increase of 398% transactions, 283% revenue and 146% conversion rate.

Moreover, from an organic point of view, there was an increase in sessions by 464%, 750% transactions and 396% revenue.

The website built on the Kooomo platform includes design customisation, internal search by tag, SEO personalisation features, multichannel/omnichannel integration, multiple warehouse management and Amazon marketplace integration.

As good wine matures with time – Libiamo Wines does the same. Libiamo Wines’ long-term objective is to become the reference point for customers seeking Italian wines or spirits. Libiamo Wines aims to create an ever-growing base of Italian wine lovers and promote the Italian culture of wine in the UK.

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