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Case Study: Kitchen Warehouse

Image Credit: Kitchen Warehouse

From spare car parts to fast fashion and kitchenware, Australian retailers across different sectors are working hard to provide solutions tailored to their customers

Kitchen Warehouse

Specialists in kitchenware, the expanding Kitchen Warehouse opened its first store in Perth in 1996. It has subsequently grown both through adding new bricks-and-mortar stores in Western Australia, Victoria and Queensland, and by building its online operations.

It has also invested heavily in its cross-channel operations. In addition to offering same-day collection for purchases, it also offers stock visibility so that customers can see whether items are available at specific stores before they set out to look at or buy them. The message from Kitchen Warehouse is to expect further expansion. “It is much easier to expand at times when everywhere else is holding back, it’s always the best way to go,” noted founder John Macaulay recently.

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