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Case Study: Target

Image Credit: Target

From spare car parts to fast fashion and kitchenware, Australian retailers across different sectors are working hard to provide solutions tailored to their customers


As Australia’s largest department store chain, Target enjoys high brand recognition through its stores. It also works hard to retain and build on its existing profile through social media. Its Facebook page, for example, shows details of recent promotions and has an ‘Ask Target Australia’ section.

Its Instagram account, as you might expect, is rather more visual, and has more than 400,000 followers. While its dedicated Australian YouTube channel has less traffic, there’s still plenty to see, including Danni Minogue and Jean Paul Gaultier promoting their collections sold via the retailer.

Such efforts may be more important than ever considering the chain has lately announced store closures thanks in great part to increased competition from both existing players and new entrants.

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