Pets at Home and Virgin Wines have both reported growth in their subscription models in their latest trading updates.
For its first quarter of 2026, for the 16 weeks to 17 July 2025, Pets at Home said that subscriptions momentum continued, now representing 14.5% of consumer revenue. The first quarter saw further growth in its Care Plan numbers while Easy Repeat saw particularly strong growth, helped by the launch of Easy Repeat In Store earlier this year.
At the end of May, Pets at Home had reported an uplift of 30% in subscription revenues for the year to 27 March, with 13% of group consumer revenue generated from subscriptions at that time, up from 10% the previous year. It said at the time there was still plenty of opportunity to grow subscription penetration further across the business.
Only 3% of its 8.2million Pets Club members had an active Easy Repeat subscription at that point. That compared to more than 50% of its vet clients who had a care plan. It also revealed in May that its Easy Repeat subscriptions, up 35% year-on-year at the time, drove around 50% higher frequency and around 50% higher ACV for consumers prior to taking out a plan. The company claimed that each 1% of consumers moving to Easy Repeat adds £10m to its revenues. In June, the company announced member pricing for loyalty members.
Strong performance for WineBank
At Virgin Wines, which announced a new growth plan in March, the company said that its signature WineBank subscription had performed well as it issued a trading update for its full year to the end of June. The company said it had seen membership growth of 1.5% over the year. Its annual cancellation rate has fallen on last year at 14.7% compared to 16.1% the year before.
Jay Wright, chief executive officer at Virgin Wines, said: “We have continued to drive increased levels of loyalty from customers on our key WineBank subscription scheme, whilst our marketing and operational costs have both reduced substantially year-on-year despite the inflationary environment. In a highly competitive sector, we have been delighted to see healthy market share gains with customers continuing to rate highly our exclusive portfolio of wines, and our outstanding levels of service.”
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