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Christmas sales start to lift, while traders prepare for Black Friday

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In today’s InternetRetailing newsletter we focus on Black Friday, now just a week away. Traders are starting to see a lift in sales as Christmas gets closer and we have all the latest updates from retailers and suppliers in our updated rolling report on Christmas shopping. Today’s guest comment continues the theme, as Paul Doble of DX focuses on delivery on fulfillment expectations. It looks set to be a huge weekend, both according to forecasts and the latest retail sales figures from IMRG and the ONS, which seem to suggest shoppers were holding back in October ahead of November and December discount events.

But it’s also been a busy week for updates on multichannel and ecommerce strategies from leading IRUK Top500 retailers including Mothercare, Asda, Ted Baker and, among suppliers, the Royal Mail.

Our webinars

Our next webinar will be on November 24, when we’ll be joined by Chris Ross, responsible for corporate business development at Secure Trading, who will be considering how retailers can best prepare for Black Friday and Cyber Monday. The payment specialist will be considering issues from website performance and conversion to the customer payment experience, tackling cyber fraud and returns. £1bn in sales by December 1 – are you ready? is at 2.30pm. Find out more about the free event on the Secure Trading webinar page, where you can also register.

Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.

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