Claire’s Accessories is launching its first-ever affiliate programme.
The jewellery and accessories brand is working exclusively with global performance network, Affiliate Window, and the announcement comes soon after news of Claire’s first ecommerce website. The launch will coincide with the brand’s introduction of its first ecommerce website.
Affiliate Window will work with digital marketing agency Iprospect Manchester to create targeted campaigns aimed at driving digital presence and customer acquisition.
The initial focus will be on the UK market, with a move to expand to Europe in the near future.
Peter Metcalfe, head of affiliates for Iprospect Manchester, said: “As one of the leading UK high street retailers we are excited to be supporting Claire’s with their online marketing strategy.”
The performance channel will complement the brands other online marketing activities to drive cost effective and engaged traffic to the online store in addition to offline initiatives to generate footfall in-store. Whether a keen believer in the need for accessories or a commercially led publisher, all partners are equipped with the necessary tools to turn interactions into transactions.
Anjulie Truong, client services manager at Affiliate Window said: “We’re delighted that Claire’s Accessories has decided to partner exclusively with Affiliate Window for their first ever affiliate programme and we look forward to growing their online presence using our strengths and knowledge in this online vertical.”
