Clarks is using new technology to improve the digital customer experience in its stores.
The footwear company is using Moki Total Control as it looks to engage customers with relevant online experiences as they shop in its 566 stores in the UK and Republic of Ireland (ROI).
“In an increasingly omnichannel retail world, there can be disconnects between the online and offline experiences,” said Stephen Foulser, managing director UK and ROI at Clarks . “Digital automation from Moki enables us to deliver product information to store staff’s fingertips so they can keep customers engaged throughout their visit. This ensures our physical and online experiences mirror each other, while also increasing sales by reducing abandonment and maximizing up-selling and cross-selling opportunities.”
The technology will be rolled out in a three-year multimillion pound automation programme. The first phase will see Clarks use LG tablets in store to initiate digital exchanges with customers, aimed at improving the way footwear in sold in stores.
“We are delighted to work with a quintessential British brand like Clarks as it continues on a next generation customer engagement journey,” said Tom Karren, chief executive of Moki. “In an increasingly digital world, the physical store is enjoying a renaissance with store staff at the heart of this transformation. Thanks to customer facing devices, retailers can bridge digital and physical experiences delivered through contextual and relevant interactions in-store, which is where long-term brand loyalty is created and nurtured.”