Symbol group retailer the Co-op has unveiled plans to develop its digital offering in a bid to bag 30% of quick-convenience online grocery market.
As part of the development, the grocer has expanded its delivery trial with Just Eat to 1,000 stores, which was first launched in December 2022.
The group estimates over 80% of the UK will now be able to shop for its groceries online by the end of the year through third party partnerships and its website.
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“Co-op is combining its physical and digital routes to market stores to further expand and grow its online reach,” Co-op ecommerce director Chris Conway said.
“With our stores located in the heart of local communities, closer to where our Members and customers live and work – we continually look to create increased flexible options online.
“Our partnership with Just Eat continues to go from strength to strength, enabling Co-op to deliver further online choice with increased ease, speed and convenience, whenever and wherever our members and customers choose to shop with us.”
Last year, the Co-op saw a rise in its online revenues by 24%, and over the last six months expanded its use of autonomous grocery deliveries, with self-driving robots operating in parts of Bedford, Cambridge, Milton Keynes, Northampton, Leeds and, most recently, Greater Manchester.
Just Eat strategic accounts director Amy Heather added: “Our partnership offers convenience grocery delivery from store to door across the UK – bringing access to a wide range of fantastic Co-op products which are delivered to our customers homes within minutes.
“This partnership is another example of Just Eat’s commitment to grocery in the UK and Co-op is proving to be a popular addition for our customers.”
Image credit: The Co-op