Shoppers can now ‘click around the clock’ for convenient online grocery deliveries as Co-op unveils a 24-hour service in city centre stores.
The convenience retailer said it is responding to growing demand for increased access to quick commerce grocery delivery services from consumers such as shift workers, parents of young families and late-night revellers requiring top-ups to keep their gatherings going.
New research from Co-op shows that over 40% of q-comm shoppers would use a 11pm to 5am delivery service if available. This figure rises to around almost one in two consumers aged between 18-44, with the service most popular for Gen Z shoppers aged 18-24 (52.3%) who are most likely to use the 24hr service.
Further data from Co-op’s research suggested that those in London were most likely to use the round-the-clock service (55.2%) with the data suggesting that those in Wales were least likely (26.47%). An estimated six million UK adults believe the main reason they would use the extended service was due to their work pattern or shift.
Read more: Why Co-op’s retail media research could transform FMCG advertising
The 24hr service is launching this month in Leeds, London and Manchester stores where there is strong online grocery demand at non-traditional times, with stores selected based on the local demographic, a concentration of delivery driver availability and where stores are already staffed around the clock for replenishment purposes. Groceries will be delivered through the convenience retailer’s ecommerce partners Deliveroo, Just Eat and Uber Eats.
In addition to the new 24-hour service, Co-op has also extended its online availability in more than 1,600 stores within the store’s existing opening hours, helping more customers to shop later in the evening.
Chris Conway, co-op ecommerce director, said: “Meeting the needs of our member-owners and customers is at the heart of our approach and is aligned to our strategy to grow our share of the quick commerce market through both our own online shop and, strategic partners.
“We focus on ease, speed and convenience from our local stores, which are well placed in the heart of communities. Societal behaviours including changing lifestyles and shift working is increasing the requirement for online groceries to be delivered quickly and conveniently at non-traditional times of the day.”
We deliver!
Our editor picks some choice pieces from the analysis flow and sends them to your inbox every Wednesday. Dedicated research report previews will also come direct to you. Subscribe for the emails.
Why not join us on Linkedin and you’ll get the best updates on our research and analysis – UK, Europe and Global – in your feed.
