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Combining online and offline: from ScS to The Cotswold Company and IRC 2016

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In today’s InternetRetailing newsletter we’re reporting as retailers from ScS to The Cotswold Company demonstrate how online and offline are moving ever-closer together.

We have news of ScS as it reported a 19.8% boost to ecommerce sales in its latest financial year. It says that while the store remains vital, online is becoming ever more important and it is investing to improve its website, boosting ecommerce sales at the same time.

Meanwhile, The Cotswold Company has a new owner that has plans for offline expansion, including a rollout of showrooms.

That ties in with a timely preview of IRC 2016: today we focus on Track 3, Transform, which brings together a diversity of retailers and suppliers to consider ways of bringing together the store and digital.

There’s also news from Mastercard of selfie-deploying payment technology, while we also report on Demandware’s change of name to Salesforce Commerce Cloud.

Today’s guest comment comes from Dan Cohen of Tradedoubler, who considers how digital marketers can keep their advertising relevant.

Our webinars

We’ve a number of InternetRetailing webinars coming up. In our first October session we’ll be joined by Stuart McMillan of Schuh and Andy Davies and Simon Hearne of NCC Group for a discussion of how to turbo power mobile commerce. Learn why Delivering a Fast Mobile Experience is key to Schuh’s Success is at 2pm on October 10. Find out more and register for the free event on the NCC webinar page.

Later that month we’ll hear from Ingenico’s Julian Wallis, country manager for the UK and Ireland. He’ll be identifying what retailers must do to accelerate their international ecommerce growth – and do so profitably. Monetising your international reach: six key steps to find ecommerce success overseas is at 2pm on October 18. Click here to find out more and to register for the free event.

Click to visit the Internet Retailing webinars page to catch up on the latest webinars, which are also available to view again on the IRTV channel.

InternetRetailing Events

The 11th InternetRetailing Conference and second eDelivery Conference take place this October. For information and tickets click here.

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