As Charlotte Tilbury’s advent calendar goes viral once again, and the beauty brand offers buy-one-get-one-free on make-up ahead of Black Friday, the Global Beauty 2024 report looks at its success.
Charlotte Tilbury owner Puig listed on the Spanish stock exchange in 2024 marking what the company is calling “a transformational moment”. Up until then, the company had been guided by three generations of the same family over its 110-year history. The IPO was multiple times oversubscribed with strong demand from Spanish and international investors.
“Puig’s successful IPO marks the beginning of a new and exciting chapter in our company’s long and proud history,” said Marc Puig, Chairman and CEO of Puig. “Backed by investor confidence in our strategy, we will continue to build our portfolio of own brands with a focus on extending our leadership in prestige products and niche fragrances, while investing in our core markets and support our expansion in high potential geographies.”
Puig reported double-digit growth across all segments and geographies in 2023, with net revenue reaching €4.3bn, an increase of 19% on the previous year.
Its cosmetics business recorded a 23% increase in revenues led by the Charlotte Tilbury brand. “Momentum in this segment continued to be driven by the success of Charlotte Tilbury, which celebrated its 10-year anniversary with a positive performance in the United Kingdom, North America and Europe, the Middle East, Australia and Singapore,” the company says.
Charlotte Tilbury started 2024 with the launch of a perfume collection based on emotions. This joins the brand’s luxury cosmetics and skincare in partner stores including SpaceNK and John Lewis. As well as highlighting the new fragrance collection, the brand’s ecommerce site tries to emulate an instore experience asking shoppers “how can we help you”. This links through to help with finding the best scent match, makeup shade, or receiving a 10% discount on beauty kits.
The site’s top navigation highlights new products, the different categories of skincare, makeup and fragrances, along with best sellers, gifts, services and shade match tools. Consumers can use the self-service tools to find the right products for brows, eyes, lips or cheeks, or foundation match. Alternatively, they can book a one-to-one virtual consultation with an expert in skincare or beauty, or a beauty stylist trained by Charlotte Tilbury. Some consultations are free while others carry a charge of up to £45 which is redeemable against product purchases.
The Global Beauty Sector 2024 Report examines the digital developments and trends in the cosmetics and beauty industry, how products are being sold online and the impacts of other technologies on ecommerce.
We include eight company profiles, each with web traffic, share price over time, company revenue and company profit. As well as an in-depth case study highlighting consumer behaviour. Rare Beauty, Allies of Skin, Douglas, Estée Lauder, Glow Recipe, Haus Labs and Milk Makeup are all profiled alongside Charlotte Tilbury.
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