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In an interview with Greg Alvo, CEO & founder of Ordergroove, he stresses that relationships are the essence of commerce.

What does your company do and what is your USP?
Ordergroove helps innovative brands and retailers cultivate lasting and highly profitable customer relationships by transforming one-time purchases into recurring transactions. Enterprise and growth-focused brands like L’Oreal, Dollar Shave Club, Halfords, The Honest Company, and Hotel Chocolat, rely on Ordergroove’s flexible and scalable platform and unmatched expertise to establish and accelerate recurring revenue relationships.

What retailer do you need to fulfill?
Ordergroove is the go-to solution for retailers, offering the most flexible and scalable subscription experience. We enhance the subscriber journey with dynamic promotions, seamless management, and innovative options like bundles, prepaid plans, and quizzes. This not only boosts customer lifetime value but also increases average order values, providing retailers with a next-level subscription experience.

How do you deliver on this USP? 
Our platform is built upon easy-to-manage systems and boasts a dynamic API structure to facilitate advanced experiences. Beyond technology, our customer experience is unrivalLed. We offer dedicated coaching and a guaranteed system uptime to ensure seamless operations for all of our merchant partners. Their success is our success, and we do not leave them to figure out how to use Ordergroove on their own. With a decade of experience and the industry’s leading subscription experts, Ordergroove is the trusted partner for guided implementation, launch, optimisation, and growth.

How would you describe your vision?
Our vision centres on the belief that relationships are the essence of commerce. We foresee a future where these relationships deepen through more seamless experiences. This vision drives us to collaborate with like-minded e-commerce partners, working towards a more relational, positive, and seamless customer interactions that we believe should be the industry standard.

Which retailers do you work with?
Ordergroove works with the world’s largest and fastest-growing retailers, eCommerce, and DTC brands across a wide array of industries, such as L’Oreal, Halfords, OLLY, Augustinus Bader, Hotel Chocolat, Peet’s Coffee, Elemis, and so many more. Noteworthy merchants also include subscription-first giants such as Dollar Shave Club, The Honest Company, and Omaha Steaks.

Ordergroove is platform agnostic and seamlessly integrates with all leading eCommerce platforms, including Shopify, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, Magento, and Adobe Commerce. Ordergroove also plugs in seamlessly with homegrown tech stacks.

How would you describe your growth, what have been the main points in your expansion and what has been key to your success?
Ordergroove has been the go-to resource for Enterprise and large Mid-Market brands to launch and accelerate their growth with subscription experiences for over a decade. Founded in 2010 with a vision to simplify consumers’ lives through innovative commerce experiences, Ordergroove has evolved significantly.

Over the years, Ordergroove’s commitment to excellence has garnered the trust of retail and eCommerce giants, including Walmart, Nestle, L’Oreal, and PetSmart. Following a transformative period of more than 60% growth during the pandemic, Ordergroove received $100M in funding in 2022. This enabled new market expansion, investment in new innovative subscription experiences, and continued R&D into feature sets that remove friction in the merchant-customer relationship. With our ongoing dedication to enhancing the future of commerce, we’re broadening our reach and relationships in the UK market as we see more brands and retailers shifting to a subscription-led mindset and needing best-in-class technology to power their aspirations.

What challenges are you addressing for multichannel retailers who aim to meet peak season demands?
Beyond direct multichannel retailers, Ordergroove’s subscription experience includes dynamic discount capabilities that merchants can leverage digitally during peak seasons to enhance acquisition rates. Ordergroove customers can also offer personalized cross-sell and upsells, along with suggesting new SKUs when stock is running low, growing subscriber retention and introducing them to new products. Our easy-to-manage subscriber interface is specifically designed and optimized for long-term retention, extending into merchants’ off-seasons. Ordergroove also offers omnichannel subscriptions tailored for those with brick-and-mortar storefronts, enabling customers to enroll into subscriptions in-store and conveniently pick up their subscriptions in-store via digital coordination. This not only provides retailers with opportunities for upselling but also encourages repeat foot traffic in-store.

What do you see as challenges for the retailers and suppliers over the coming years? How are you prepared to meet those challenges?
There are many UK brands with innovative subscription experiences, but broadly the space has not innovated as rapidly as other markets. Most UK brands rely on standard subscription models like Subscribe and Save and on heavy customisations or homegrown solutions that require significant internal development resources. The subscription market is also becoming more competitive as more brands enter the space to offset rising customer acquisition costs (CAC) by extending customer lifetime value (LTV).

But change is on the horizon. Mirroring the transformations recently seen in the US market, those brands that embrace innovation–offering distinctive subscription experiences that set them apart–will see higher acquisition and retention rates. Finding a solution that can innovate regularly without heavy internal expenses or development resources is the key to remaining agile during this upcoming shift.

This presents a timely opportunity for UK merchants to step into the forefront. Now is the moment to craft impactful subscription experiences that not only stand out but also set the benchmark for the broader market.

What targets are you aiming to achieve in the next five years?
In the next five years, Ordergroove’s focus remains steadfast on delivering next-generation subscription experiences for the world’s largest and fastest-growing brands while releasing new product offerings that actively improve customers’ relationships with the merchants they buy from.

A key aspiration is to play a pivotal role in transforming the UK market into a global leader for subscriptions. By leveraging our expertise and innovative solutions, we aim to set new standards, making a significant impact on how subscriptions are perceived and implemented in the UK. 

One sentence elevator pitch to be used as a direct quote on how your company/system benefits retailers.
Ordergroove’s unrivalled flexibility, scalability, and expertise help retailers and merchants establish positive recurring revenue relationships with their customers in ways that significantly drive subscriber acquisition and retention, reduce churn, and ultimately extend customer lifetime value at scale.

Ordergroove in brief:
Founder: Greg Alvo
Founding Date: 2010
HQ Location: Miami, FL, United States
No of Employees: 100+
Customers: 500+ 
Examples: Dollar Shave Club, L’Oreal, Peet’s, The Honest Company, OLLY, Yankee Candle, Macy’s, Nestle, Petsmart, TULA Skincare, Halfords, Gillette, Kendo Beauty, Hotel Chocola, La Colombe, Elemis, Walmart, Philips Kingsley, Bonafide Health, Augustinus Bader, and so many more.

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