Close this search box.

Consumers frustrated by slow supply chains

Consumers frustrated by slow supply chains

Consumers are increasingly frustrated by slow supply chains and late deliveries, according to a new report from Wunderman Thompson Commerce.
Its research found that nearly half (45%) admit to getting angry about low stock levels.

This was even worse during peak periods such as Black Friday, where 45% say their online orders took too long to arrive and 63% have been left frustrated that their products did not arrive in the time quoted.

Overall, it found that nearly a third (32%) of shoppers feel that parcels are not being delivered quickly enough.

Daniel Hulme, CEO, Satalia and chief AI officer at WPP, said: “Logistics is under threat from multiple directions; driver shortages, soaring fuel prices, vehicle and part supply scarcity, as well as increasing pressure to reduce carbon impact, are all increasing the pressure on business owners.”

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on