Crew Clothing “invests in the high street” with at least 20 new stores in 2025

InternetRetailing
Image © Crew Clothing

Salcombe-founded brand Crew Clothing opened 15 new stores in 2024 and plans to open at least 20 new sites in the coming year, as it champions a multichannel approach to retail.

The costal clothing brand saw ecommerce demand soaring by 70%, reflecting the growing shift to online shopping. Store estate net sales rose by 22%, which Crew Clothing said showcases the continued importance of brick-and-mortar locations.

Stores in Kendal and Keswick are confirmed. The brand also plans “a number of exciting new refits”.

Additionally, third-party channel sales grew by 34%, driven by partnerships with retailers such as M&S (launched in 2021) and John Lewis (launched in 2023).

In a statement, the brand said: “Crew Clothing remains committed in driving every aspect of the omnichannel model which continues to yield consistent positive results.

“With the expansion of Crew’s product offering, the brand has seen increased appetite with new customers throughout 2024, whilst maintaining a loyal base of returning shoppers. Crew Clothing is a long-standing champion of the British High street and continues to invest in its retail portfolio.

“Crew’s surging engagement with its customer base is further reinforced via its impressive sponsorship programme. As proud supporters of British sport, the programme includes a number of the UK’s most prestigious sporting institutions including, England Red Roses, Henley Royal Regatta, and the Lawn Tennis Association.”

The brand celebrated a strong end to 2024, with total business sales increasing by an 45% compared to the previous year. The company also reported a record-breaking Black Friday period, during which total business sales grew +23%, from the peak trading period of Black Friday through to the end of the December.


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