Currys has boosted its Cash for Trash initiative, which makes it easy for customers to recycle their unwanted tech.
For the first time ever, anyone dropping off old electricals at any Currys UK store will receive at least a £10 voucher towards a £50 minimum spend — double the usual reward.
As part of its wider recycling of e-waste — with 1.7mn items collected last year alone — Currys aims to help the nation clear out its old tech. It stressed this is ever more crucial since the UK lags behind other countries when it comes to electronic waste recycling.
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The Cash for Trash boosted offer runs from 11 June to 08 July, giving customers the chance to recycle any tech with a plug or battery, regardless of where it was originally purchased, and receive a £10 voucher. This compares to the usual ‘always-on’ offer of at least £5 off a £25 minimum spend.
Customers with higher-value items can still access trade-in deals, meaning they’ll receive either the trade-in value or the guaranteed £10 voucher.
Cash for Trash is a key part of Currys’ mission to give tech a longer life. Items collected are either repaired, refurbished, harvested for parts, or responsibly recycled — all helping to tackle the UK’s growing e-waste crisis. Underpinning this is Currys’ repair and recycling operation in Newark, Nottinghamshire — one of Europe’s largest tech repair centres.
“This limited-time promotion not only incentivises customers to recycle their old tech, but also helps tackle the growing e-waste crisis in the UK,” said Paula Coughlan, chief people, communications and sustainability officer, Currys .
“We’re proud to be helping customers save, while making sure their unwanted tech is processed responsibly. It’s better for us, better for customers, and better for the planet to help keep tech in the hands of the people that need it for as long as possible.”
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