Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Customer

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Comet adds consumer-generated product information service

Linked InTwitterFacebookeCard
Comet.co.uk is adding Bazaarvoice's Ask & Answer service to enable consumers to both ask and answer product-related questions.

The decision was made after Comet noticed customers were using its Bazaarvoice-driven Ratings & Reviews service as a way of asking each other questions.

"Bazaarvoice has a great customer ethos, and implementing Ask & Answer is a natural progression from Ratings & Reviews," says Ryan Thomas, head of direct channels at Comet. "Customer reviews have made a significant difference to Comet; influencing our customer service and commercial teams in particular."

"The website has a vast product set with questions not always answered by product specifications," he explained, "so we wanted to give customers their own platform to air product-related queries. As well as creating a new space for customer interaction, it will give us clearer insight into our customers and their product needs."

In the six months since launching Ratings & Reviews, Comet has seen more than six thousand reviews posted across 1,825 products. It has also integrated user generated content into its marketing by including review requests in customer emails and using in-store flyers to invite customers to read product reviews. The retailer plans to use Ask & Answer content in future marketing activity.
Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter