A new study from North American retail consultants JC Williams Group takes an in-depth look at the issues retailers looking to expand their online operations internationally need to address.
"Are we, the ecommerce industry, ready to face the exciting but daunting challenge of international ecommerce? Companies of all sizes, channels and categories are asking themselves this question," say the authors of the International Ecommerce Expansion Benchmark Study."
"We set out to develop this benchmarking research study to provide a means for companies to compare themselves to others in the industry," the authors continue, "it provides decision frameworks and checklists of issues and solutions to consider for your company's unique circumstance. With input from many ecommerce veterans in the industry, including those with experience in the international trenches, we highlight the issues deemed most important in the development of your international ecommerce strategy."
Readers can download the full report from JC Williams Group' website.