Customers of Amazon ordered 110 products per second on all of Amazon’s websites – more than 9.5 mio. items on December 14th, 2009, and 1.7 mio. items in Germany alone. That equals 40% more than on the peak day the season before (1.2 mio. items). On the first Christmas day, Amazon customers purchased, for the first time, more Amazon Kindle devices than physical books. German readers can download 300.000 e-books from Amazon.com.