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Debenhams reports online sales up 29.7%

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Sales are up 29.7% at, the company has revealed in its half year trading statement for the 26 weeks to 28 February, and overall profitability has also improved. In current trading, for the seven weeks to 18 April 2009, it has also been able to report an increase in gross transaction value of 6.1% and like-for-like sales up 1.9%, excluding VAT, and an improvement in gross margin.

The increase in online sales is particularly impressive after the retailer famously hit serious performance issues with its website in the run up to Christmas, including a week where availability was down to only 28% after the site spectacularly crashed out of action.

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