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Decathlon signs DHL for global supply chain operations


Sporting goods retailer Decathlon has chosen DHL to provide it with visibility over its global shipping operations.
Through the partnership, the carrier will provide IT and freight solutions for Decathlon’s supply chain.

The retailer will use DHL’s control tower service, offering visibility over shipments from factories in Vietnam and Taiwan to the rest of the world.

The partnership covers Europe, Asia, North Africa and South America.

Thao Nguyen, head of procurement and logistics, Decathlon Vietnam, said: “Decathlon prioritises the quality of our products and the entire customer experience to ensure we secure our positioning as the go-to retailer of affordable sports apparel, accessories and equipment.

“While we ramp up on our offline and online presence for the convenience of our customers, we are working hard behind-the-scenes to make sure that our manufacturing and logistics processes can efficiently cater to the demand of our discerning customers.”

Archer Fu, VP, head of business development, DHL Global Forwarding Asia Pacific, said: “Today’s retailers require agile and innovative supply chains to cater to a new generation of customers who demand instant gratification and tap opportunities in emerging markets.

“With our extensive range of logistics services and expertise in the retail sector, DHL Global Forwarding is well-positioned to support the growth of businesses.”

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