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Deliveroo launches shopping offering with new retail categories


Deliveroo has today [Wednesday 30 November 2023] introduced a new ‘Shopping’ section on its app, enabling consumers to purchase from categories such as toys, DIY, electronics and beauty.

The rapid delivery platform said this new retail offer will combine extended ranges from existing grocers with independent retailers, for example specialised gift merchants, stationery and electronics suppliers, as well as new national partners.

Supermarket brands already on Deliveroo, including Waitrose, Co-op, Sainsbury’s and Morrisons are extending their ranges, as is Boots which is adding an extended Christmas gifting range.

Consumers can already buy Lego at more than 100 grocery sites across the Deliveroo platform. Combined, this will mean customers nationwide can now find more products than ever at their fingertips.

Furthermore, Deliveroo and Screwfix have agreed to partner exclusively for this service. Screwfix is the UK’s leading retailer of trade tools and hardware products, that has stores within 20 minutes of 95% of the UK population. With Home Improvement set to be an important category for Deliveroo, Screwfix will join the platform soon with an initial range of up to 500 products available, helping provide a quick solution to issues at home from plumbing, electrical, decorating and more.

Eric French, Deliveroo’s chief operating officer, said: “This is a super exciting innovation for consumers. Deliveroo is now catering for a wider set of consumer needs and occasions. Just as Deliveroo transformed the way people eat, we’re set to do the same to how people shop, bringing more of the local neighbourhood to people’s doors.

“And this is just in time for Christmas, so whether people need an emergency last minute gift or just want to order whenever and wherever it suits them, Deliveroo’s got your back.”

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