Waitrose has signed a two-year partnership with Deliveroo that will see fast grocery deliveries become available in 150 shops by the end of the summer.
The partnership builds on a trial previously available in 40 shops in a move that is expected to create up to 400 new jobs at Waitrose as it hires staff to fulfil Deliveroo orders.
Customers can order a growing range of between 750 to 1,000 Waitrose products from the Deliveroo website or app – now including vegan options, and dairy alternatives, flowers and gifts – for delivery in as little as 20 minutes. As the service expands to a further 110 shops around the UK, it will be available in new areas including Cheltenham, Harrogate, Exeter, York and Sheffield.
James Bailey, executive director for Waitrose, says: “We have grown our online business at pace in the last year, responding to huge demand for online groceries and offering more choice in when and how people want to shop with us.
“We know convenience is key for many of our customers and the expansion of the service with Deliveroo will play an integral role in helping us make Waitrose food more convenient than ever before.”
Carlo Mocci, chief business officer UK and Ireland at Deliveroo, says: “This partnership is a core part of our expansion strategy which has already reached 60% of the UK population, driven by strong demand for our grocery offering. Waitrose is one of the most respected and well-known British companies and we are extremely proud to expand this partnership right across the country, laying the foundation for future growth.”
The Deliveroo agreement is part of the John Lewis Partnership’s strategy of bringing its products closer to its customers. John Lewis now has more than 900 click and collect points – many at branches of the Co-op and other third party retailers. Online orders from Nespresso, Boden and Sweaty Betty can now be collected at branches of Waitrose and John Lewis.
Waitrose sells online, from 331 UK supermarket branches and 27 service stations.