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DIESEL moves to all-in-one multichannel ecommerce site

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Italian fashion company DIESEL has accelerated its adoption of multichannel as it looks to a world beyond the Covid-19 pandemic.

The company has unveiled a new IT architecture called “MOON”, which allows customers to access all of its global stock through multiple channels via an integrated shopping experience.

The IT estate now integrates the company’s different applications into a single dashboard. Features such as in-store returns, same-day pick-up in all stores, same-day delivery in key cities and pre-ordering are now available through the company’s ecommerce site.

In the future, DIESEL plans to add further personalisation and user-specific interfaces, as well as new payment methods.

The move is possible because the company in-sourced all of its website functions during March and April.

Overall the project took 13 months to finalise, with the process accelerated due to the pressures of Covid-19.

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