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Diesel sees web visit uplift following new site launch

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Lifestyle brand Diesel saw online traffic more than double following the launch of its new website.

More than 60,000 visits were made to Diesel’s global site each day following the launch, which came at the same time as as Be Stupid campaign promoting its 2010 spring and summer collection. The campaign aimed to increase the brand’s visibility and website traffic while also engaging a global audience.

Diesel.com offers ecommerce sales while also supporting the brand’s more than 5,000 outlets in 80 countries.

The site is distributed through Akamai’s Dynamic Site accelerator and Media Delivery solutions.

Henri D’Oriola, director Southern Europe, Akamai Technologies, said: “Fashion brands’ websites typically include rich media content, like catwalk videos and collection images. Diesel is a prestigious and internationally recognised brand and has the need to offer all the people interested in its style a top quality online experience, with no slowdowns.

“Now, thanks to Akamai’s technology, all Diesel fans around the world can fully enjoy and dive into the brand’s philosophy.”

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