Ecommerce sales now represent nearly 40% of Dunelm’s group sales, as the homeware brand continues to champion its Click & Collect offering.
Its latest results saw revenues reach £490mn over the peak quarter, with digital revenues increasing by 9.7% YoY. Furniture ranges also performed well, further supporting its digital growth.
However, non-digital sales were down 3.4% YoY as ” trading conditions have remained volatile”. The homeware retailer will be hoping its urban format store in London’s Westfield centre will provide footfall and help improve brick-and-mortar sales.
Read more: Dunelm set to open first Central London store
“We’re pleased with our performance in the first half; we are growing sales and volume, with customers again responding well to the value and choice we offer across our ranges,” said Nick Wilkinson, CEO, Dunelm.
“At the same time, we’ve made significant strategic progress across multiple initiatives which are helping us to improve our attractive, specialist offer and continue to gain market share.”
“We have taken our first steps outside the UK with the acquisition of 13 stores in Ireland, opened our first inner London store in Westfield, and made further improvements to our online customer experience which is contributing to continued strong digital growth.”
Furthermore, Dunelm has recently deployed AI to enhance product discovery on its website. It is working with Google Cloud’s generative AI technology to improve the consumer’s online journey.
Customer experience, and value, are strategic priorities for Dunelm, a company profile in the RetailX UK Top500 2024 report highlights.
Download the full report to access the Dunelm profile, which is one of eight retailer case studies featured. Amazon, Ikea, Next, Asda, Boden, Richer Sounds and Very are also looked at in detail.
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