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Digital marketing agency founder launches his own ecommerce business

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Shane Quigley is putting the experience he gained in a career in digital marketing to use in his own ecommerce business.

Quigley co-founded digital marketing agency Epiphany, which sold last year to Jaywing PLC for £18m. A year on, he is starting again with new business, Earth Bathrooms.

He says that in his consultancy time, the clients that weren’t afraid to try new things were those that prospered. Now he’s going to take his own advice in his new venture, where, he says, customer service will be paramount.

“Ten years from now, in an era of truly global retail, everyone will be offering similar products at similar prices and it will be good old fashioned customer service that again becomes the true mark of how much you can trust a brand,” said Quigley.

“I truly believe in ‘practicing what you preach’ and I relish the challenge of putting my marketing and technology expertise to the test with this new venture. My business growth and agency background gives me the benefit of having a broad yet granular view of what works and what doesn’t across a number of ecommerce sectors, as well as a complete understanding of the team expertise needed to make this a success. A lot of companies avoid growing their in-house resources due to uncertainty around the required skillsets, and the confidence and knowledge we have to do the exact opposite will be a great competitive advantage.”

The business currently sells bathroom furniture and accessories and is set to expand into home improvements and interiors under the ‘earth’ brand. The business launched quietly in January and is now seeing 50% month-on-month growth. H

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