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Distribeauty puts the emphasis on personalised service for its e.l.f (eyes lips face) brand

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Distribeauty, the UK distributor of e.l.f. (eyes lips face) aims to put the emphasis on personalised service with its new ecommerce platform.

Distribeauty aims to grow the customer base for the brand in Europe and has chosen Venda’s ecommerce platform in order to help it do that. In particular it says its promotions engine will help boost sales, while the platform will also help it offer an individual service to customers.

Neil Phillips, co-director at Distribeauty, said: “We conducted a considerable amount of research before deciding on the Venda ecommerce platform. We’ve been really impressed with the service and offering so far, as it enables us to stay true to e.l.f’s values by delivering a personalised and intuitive experience to customers.

“In particular the pay-per-transactions model and catalogue application are well-suited to the brand. These will help us increase conversions, basket size and expand our reach across markets. In future, we’re looking to expand our brands across different markets, as well as delivering a mobile offering to customers.”

Distribeauty, based in Swansea, specialises in distributing beauty products. It is the UK distributor for e.l.f. Cosmetics, launched in 2004 with the aim of providing high-quality affordable cosmetics, delivered quickly. Distribeauty has also recently taken on a second brand, Unii Cosmetics, which specialises in make-up palettes for travel.

Eric Abensur, group chief executive at Venda, said: “e.l.f. has been a revolution in the beauty industry thanks to its innovative, high-quality, yet affordable products which its customers love.

“Distribeauty recognised the opportunities an engaging online retail offering brings to revenue generation and customer engagement. Offering e.l.f. customers a personalised experience is a key differentiator for pureplay brands wishing to stay competitive and grow their businesses.”

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