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DIY lags other sectors in use of online product promotions

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DIY is the least active sector in deploying online promotions, according to research comparing different IRUK Top500 retailers online.

According to figures from promotion analysis company and RetailX knowledge partner Edge by Ascential (formerly Brand View), 23.5% of products on websites amongst selected top retailers in the DIY sector were on promotion in the third quarter of the year.

Niche retailers such as Holland & Barrett, Majestic, Pets At Home and Ryman were the most happy to use promotions, with 65% of products in this sector on offer.

This was followed by the leisure sector, where 62.7% of products were on promotion, and toys, where 55% were.

The appliances and electrical sectors had 46.6% and 32.3% of products on offer respectively.

Across all sectors, Holland & Barrett was the biggest individual promoter with 99.9% of products on offer in the period analysed.

It was followed by Appliances Direct with 99% and Mothercare with 97.4%.

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