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Domino’s Pizza sees sales shift to its new app, while collection rates increase

Collection is growing faster than pizza delivery

Domino’s Pizza saw four in 10 (42.1%) third quarter sales take place via its app, as the shift online continues. That’s 5.9% higher than at the same time last year. During the quarter sales moved to its new app, launched in May, while more people opted to collect their pizza rather than having it delivered. 

The takeaway pizza company says that orders grew by 9.5% in the 13 weeks to September 26, with orders for delivery rising by 1.5%, and for collection by 40.3% – boosted by the launch of an in-car collection service that is now available from 339 shops. Collection, it says, is “our most profitable and labour efficient channel” and the in-car collection service brings “incremental” extra sales – and it is growing in the wake of Covid-19 lockdowns.

Domino’s Pizza chief executive Dominic Paul says the company built on a strong performance during the Covid-19 pandemic. Trading, he says, has continued to be in line with expectations, and the company is now preparing for the peak trading period with a recruitment drive for 8,000 new members of staff. 

It has fully now moved out of running its own business in international markets, with the sale of its Swiss business. Domino’s says its supply chain is operating at 99.9% availability and 99.8% accuracy. 

“We have opened five stores, seen continued strong sales growth through our new app and completed our planned exit from all directly operated international markets,” says Paul. 

“Our supply chain continues to deliver outstanding results, despite the well-publicised inflationary pressures and challenging labour market, which is testament to the skill and dedication of our teams. Whilst we see these pressures continuing into 2022, our success in managing them to date provides us with confidence that our growth momentum will be sustained. We’re proud to be creating new jobs to support growth and today are announcing that we are recruiting 8,000 new colleagues across the UK and Ireland.”

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