Domino’s Pizza has, if you’ll pardon the pun, topped sales of £10 million through its iPhone app and its mobile optimized website. To capitalize on the huge mobile demand, the company is now rolling out an Android app as well.
The vendor’s iPhone app, first launched in September 2010, has achieved more than 500,000 downloads to date. Domino’s m-website, which was introduced in December opening it up to BlackBerry and other smart phone users to also order pizza whenever and wherever they are, has also driven up the company’s mobile sales dramatically past the £10million mark in six short months.
The free Android app has many of the same features as Domino’s iPhone app, including a carousel style menu to allow customers to select their favourite pizzas, sides, desserts, subs and drinks. Pizzas can be customised by pinching to resize the base and scattering on a range of tasty toppings before sending the order straight to the store.
Android users can also be in with the chance of winning money off their next order by popping their pizza in the oven and swiping or blowing away the steam to reveal a code. Then, while the pizza is in the real oven, users can keep tabs on its progress with the real-time pizza tracker.
Simon Wallis, sales and marketing director for Domino’s, said: “We’re always looking for innovative ways to allow our customers to order. We first launched online ordering ten years ago and, based on its phenomenal success, we were keen to capitalise on new opportunities created by mobile channels. Investing in this type of technology is now paying dividends for us, achieving pizza sales of over £10 million. With sales of Android phones reported to be up 810 per cent year on year, we’re excited about what the future holds with the launch of our new app, which will allow even more pizza lovers to order on the move.”
