DPDGroup has launched a pan-European solely digital communication campaign in 20 countries that aims to target 18-39 year olds and build awareness of the company’s specific delivery services.
The #LawsofDelivery campaign highlights the company’s Predict, Pickup, Live-Tracking and myDPD App services that have been designed to make online purchasing easier for customers through a series of eight humorous 20-second video clips, highlighting issues such as it’s never the right time for an unpredicted delivery.
DPDGroup is aiming to reach up to 75 million people in Europe with the campaign, which will run until mid-June in 17 languages and is the start of a longer interaction with consumers, according to Ingrid Maillard, communications director of DPDGroup. “This campaign is the opportunity to start a conversation with parcel recipients, which will be maintained over time,” said Maillard.
British film director Simon Levene worked on the clips. “What attracted me to these scripts was that they were funny,” he said. “It’s really important that we can connect with the characters and we can see ourselves in them. There are eight everyday situations of how a parcel delivery could go wrong, and it’s a comic twist, slightly exaggerated for humorous purposes.”
“The Laws of Delivery” campaign can be viewed at https://lawsofdelivery.dpd.com/en-dpdgroup/
Image credit: DPDGroup
